Event Temple

August 15, 2025

Top Lead Sources to Grow Groups, Meetings and Events for Your Hotel

To grow your hotel's group and event business, you must master lead generation. This guide breaks down the most effective lead sources, from industry giants like Cvent and HelmsBriscoe to strategic channels like your own website and partnerships with Destination Management Companies (DMCs). Learn where to find high-value leads and how to convert them into a sustainable revenue pipeline.

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August 13, 2025

Hotel Sales

How to Prospect for Groups, Meetings and Events for Your Hotel: A Strategic Guide for Hotel Sales Success

Stop waiting for RFPs to arrive in your inbox—that's a recipe for empty rooms. This guide details how proactive prospecting is essential for hitting your revenue targets and outperforming competitors. Learn to define your ideal customer, find them through diverse channels like industry associations and LinkedIn, and convert them with a relationship-first approach.

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August 11, 2025

Hotel Sales

How to Define Your Hotel's Value and Ideal Customer Profile: A Strategic Guide for Hotel Sales Success

Successful hotel sales isn't about casting the widest net—it's about identifying your ideal customer profile (ICP) and crafting a compelling value proposition that speaks directly to their needs. This guide explains how to define your hotel's unique value and target the right customers to increase conversion rates, improve average daily rate (ADR), and achieve sustainable revenue growth.

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August 8, 2025

Hotel Sales

How to Improve Your Hotel's Sales

Are you struggling to fill your hotel with high-value business? The problem isn't your property; it's your sales process. This guide will teach you how to define your unique value, master strategic prospecting, and sell on value instead of price. Learn how to turn successful events into repeat business and build a sustainable revenue engine for your hotel.

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July 30, 2025

Hotel Sales

Hotel Sales Forecasting: Strategies & Tools to Maximize Accuracy

Accurate hotel sales forecasting is about empowering your sales, revenue, and operations teams with the data they need to plan ahead, hit targets, and grow profitability — learn how to get your organization on the right track.

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Top Revenue Management Tactics for Hotels With Event Space

July 25, 2025

Hotel Sales

Top Revenue Management Tactics for Hotels With Event Space

Traditional revenue management was about guest rooms. But event spaces? They’re a whole different beast and bring a lot more complexity into the equation. Learn how to improve your property's revenue management strategy.

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From Data to Dollars: 5 Hotel Reports To Transform Performance

July 15, 2025

Hotel Operations

From Data to Dollars: 5 Hotel Reports To Transform Performance

We’ve narrowed down this list of five of our favorite reports for unlocking more data-driven a-ha! moments at your hotel — and outlined some common reporting pitfalls to watch out for.

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June 27, 2025

Hotel Sales

The Modern Hotelier’s Sales Playbook

Whether you're managing RFPs for a single property or coordinating sales across a portfolio, this hotel sales guide equips you with no-nonsense, proven strategies to close more business and boost revenue.

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Hotel Event Marketing: Drive More Bookings with User-Generated Content

June 13, 2025

Hotel Digital Marketing

Hotel Event Marketing: Drive More Bookings with User-Generated Content

In a world oversaturated with marketing messages, user-generated content (UGC) and guest reviews are some of the most powerful marketing tools you can harness when promoting your hotel and event spaces to cut through the noise.

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