How Sunridge Hotel Group unifies group sales across 14 branded hotels
Eight years in, Sunridge runs every property on one platform: corporate-level visibility into pipeline, performance, and proposals, and three to eight hours back per salesperson every week.
What changed once all 14 properties ran on Event Temple
Flags across Arizona, Colorado, California and Utah — managed as one group. Click any property to enlarge.
1 management group, 14 hotels, 1 sales operation
Sunridge Hotel Group is a hotel management company based in Mesa, Arizona, operating 14 branded properties across the western U.S. The group runs a regional-director model, where sales leaders often cover multiple properties and work remotely. From the corporate level, Corporate Director of Sales Summer Putnam oversees sales performance across the entire portfolio.
Marriott, Hilton and Best Western are trademarks of their respective owners.
15 sales leaders, 15 ways of working
For a hotel management group, the sales operation is only as strong as its least consistent property. Before Event Temple, Sunridge had spent years cycling through hotel sales systems Summer describes as “archaic,” some of them feeling like they were “from the 80s.” Fifteen sales leaders were on the same platform but using it “in fifteen different ways.” Some built contracts from PDF templates saved on their desktops, others barely touched the system at all.
The result was what she calls “chaos organizationally,” with every property on its own page and no shared way to report up. Answering a single question from ownership could mean pulling thousands of reports.
The structure made it worse. Because regional directors cover multiple hotels and salespeople often work remotely, group inquiries frequently landed with front desk staff who did not always know what to ask. Every handoff added delay, and in group sales, a slow lead response is lost business.
3 things a single-property tool could not deliver
Consistency at the sales-leader level
One contract template, one workflow, one way of working that holds across every brand in the portfolio.
Portfolio visibility from corporate
One view across 14 properties, with reporting Summer could pull in an ownership meeting without chasing individual hotels for data.
Sales-rep adoption from day one
Intuitive enough that long-tenured staff adopt it without months of training, and lean enough to work from anywhere across multiple hotels.
How Sunridge runs efficient group sales across 14 hotels
Hours back, every single week
In group sales, the scarcest resource is selling time, and Summer measures the platform by a simple test: less time in the system means more time in front of clients. A big part of that came from fixing the front desk handoff. When a guest now calls a property, the team opens a structured inquiry form that captures the right questions up front, routes the lead straight to the correct sales leader, and builds that piece of business into the system automatically. That removed the back-and-forth and sped up response, “which a lot of times converts to business.”
“Our salespeople got three to eight hours a week back. That is three to eight hours of relationship building instead of admin, every single week.”
One platform, one source of truth
The structural win came from consolidation. Across 14 properties and multiple brands, Sunridge now runs one contract template and one standard workflow in place of a sprawl of versions. The moment it clicked for Summer was seeing a single, consistent contract used for all group business across the portfolio.
“Now we have one contract template across the portfolio. Before, it was fifteen PDFs running around on people’s desktops, getting changed by whoever wanted to change them.”
With the standard locked in, sales leaders still edit within guardrails while corporate controls the template itself. The payoff shows up in volume and speed: the group now sends around 225 group proposals and contracts a month from one system, every one on brand, and responds to group inquiries in roughly four hours. Because a new hire is fully trained and working in the platform in about three days, that consistency holds even as the team turns over.
The whole portfolio, in one view
For a director responsible for 14 properties, multi-property visibility is the part a single-property tool can never quite replicate. Before Event Temple, Summer had to log into each property one at a time and reconstruct what was happening. Now the whole portfolio reports up in one place, and that view changes how she operates at the ownership level.
“I can see all of our properties, every document that comes through and everything that gets booked. I can be sitting in a corporate meeting with bankers and owners, they can ask what a salesperson is working on at a specific hotel, and I can pull the reports up easily.”
It also reshaped how she coaches. Rather than using data as a stick, Summer frames it as how her team earns recognition. “Help me help you look good,” she tells her sales leaders, because clean, consistent records are what let her speak to their efforts in front of owners. Chain-level visibility, in other words, is not just a reporting feature. It is how a lean corporate team manages a growing portfolio without chasing every property for an answer.
Built to grow with the group
Growth is where the platform earns its keep for a management company. When Sunridge opens a hotel, the sales system is live before the doors are. The group’s newest property in Arizona was set up on Event Temple before opening, already taking group leads and booking business ahead of day one, with the on-site sales leader and operations team trained on it during opening week. Onboarding a new hotel, in Summer’s words, is “a no-brainer.” Across that entire launch she calls the platform “the common denominator in being successful,” and “huge as far as new hotels and growth of the portfolio.”
A platform that listens
What turns software into a long-term operating system is whether the vendor keeps earning it. Summer points to the support relationship: an account manager she can always reach, and a product team that acts on feedback from the field. On two of the three occasions a sales leader flagged a missing feature, Event Temple built it. “I was blown away,” she says. For a group betting its entire sales operation on one platform, that responsiveness is what makes the bet feel safe.
I would absolutely suggest it to anyone in my position who’s over a portfolio of hotels. I wouldn’t do it if I didn’t love the system.
Run every property on one sales platform
See how Event Temple gives multi-property groups one source of truth for group sales, with the reporting corporate needs and the hours back your team will feel.
