Booking.com predicts the future of travel in 2023

Nov 18th, 2022 in

For everyone around the world, the past two years have been extremely challenging. However, 2023 appears to be cheerful and brimming with opportunities. People are more upbeat and optimistic about travelling in 2023, despite the turmoil in the world. To support this optimism, Booking.com conducted thorough research with more than 24,000 travelers across 32 different nations and territories and predicted how the future of travel in 2023 would change.

Due to the pandemic outbreak, the tourism industry experienced a tremendous setback but is now rapidly recovering in the post-pandemic stage. This suggests that if 2022 were the year of the travel industry’s revival, 2023 would see its imaginative reinterpretation within the tumult.  

This blog will help you better understand the six emerging trends in tourism for 2023. So let’s dive in, shall we?


6 forecasts for Innovative Re-imagination of the Future of Travel in 2023

It is being seen that optimistic uncertainty is giving way to brave adaptability, and the future of travel in 2023 seems promising. People are doing their best to satisfy daily needs and live as they choose to despite conflict, concerns about the environment, rising inflation, and growing societal polarization. According to the most recent research from Booking.com, amid worldwide unrest, travelers are more likely to take excursions. In 2023, nearly three-quarters of the sample population (72%) believe that travel will be worthwhile.

The 6 predicted tourism trends for the upcoming year are listed below:-

1. Going off-grid with a back-to-basics approach

The last few years have been cumbersome due to natural calamities and unavoidable circumstances like COVID-19 and political instability. Traveling off the grid will be more popular than ever in the future of travel in 2023. Prepare yourself for camouflaged cabins, bonfire food, and compasses. According to research, 44% of travelers worldwide desire a simple, back-to-basic experience. In contrast, 55% of tourists prefer remote holidays to go off-grid and disconnect from the outside world, while 58% of travelers view travel as an opportunity to pick up survival skills, such as 

– Light a fire from scratch (42%)

– Source clean water (53%)

– Go on a wild food hunt (39%)

– Prepare for an apocalypse (39%)

India (65%) is currently leading this trend among all nations, followed by China (60%) and Vietnam (60%)

However, most tourists (53%) believe having a phone and an internet connection is essential. Many travellers (48%) will only consider going off the grid provided it doesn’t compromise their enjoyment of their travels. People would prefer solitary getaways. Therefore, the travel sector would see an increase in eco-friendly accommodations that closely connect to the natural environment.

2. Diving deep into virtual reality

Space travel was once thought to be unimaginable and outer worldly. However, the development of ever-evolving technologies has made it possible to explore unreal spaces. According to statistics, nearly 43% of travelers will choose virtual reality to inspire their traveling plans. Also, the onset of 2023 will witness the travel industry enter the 3D virtual space of the Metaverse. It is predicted that Metaverse will serve as a travel means for vacationers; it will educate, amuse, and motivate individuals to explore the world of endless adventure. More than 35% of travelers are eager to explore the Metaverse in depth.

This trend would greatly benefit anxious travelers since they would gain the confidence to make real-life travel decisions after experiencing adventures with constructed avatars in the safety of a virtual environment. It has been predicted that 46% of travelers would prefer to go on vacation once they have seen the same place in a virtual reality environment. Despite the Metaverse offering a new method to experience travel in the upcoming year, 60% of respondents believe that more than a virtual encounter is needed to tick it off the bucket list. China (75%) is the country most likely to use virtual reality to influence travel decisions, followed by Thailand (72%), and India (70%).

3. Willingness to experience different cultures

Despite recent years’ frustration and pent-up energy, 2023 will surely see a rise in tourism as more people seek to experience different cultures. Around 50% of global travelers wish to experience a complete culture shock. In addition, 51% of those surveyed said they would like to interact with people from different linguistic and cultural backgrounds. In comparison, the remaining 31% of the respondents want to venture into places that have not been heard of or found (hidden gems). 

Nearly three-quarters (73%) want to push their limits and are looking forward to 2023 experiencing out-of-comfort travel. By 2023, 28% of tourists will be persuaded by the concept of culture shock to buy a one-way ticket and trust their intuition to take them anywhere they want to go. The future of travel in 2023 will see an escalation in people doing things they have never done before. For instance, 47% of the people would go for unconventional eating, for example- trying out the expensive truffle or getting a taste of the hottest chilli pepper. In addition, 38% of the respondents are open to experiencing extraterrestrial happenings, for example- UFO sightings.

4. Reminiscing the good old days

The future of travel in 2023 comes with a desire for escape. This desire will propel all generations, around 88%, to get a feel of the good old days before this digital era. Millennials and Gen-Zers, who have never actually experienced life without technology, would be more likely to have this desire than other generations. This suggests that the popular vacation spots from the 1970s and 1980s might experience a resurgence as millennials, who are now parents, seek out locations that are dear to their hearts. Spending time with family to relive the good old days and taking multigenerational journeys around the world are the top travel priorities for 52% of the population.

5. Business Travel will make a comeback

Business trips will be seen more frequently in the post-covid era as businesses revive. Business trips before and after the pandemic are identical; the only difference is that employees now desire to establish genuine relationships with people all over the world in addition to corporate ties. Approximately 44% of employees concur that their employers are exploring “real-world work trips” to connect employees who work remotely. At the same time, 51% of the respondents anticipate that their employers will use the money saved from office shutdowns to fund business trips and leisure activities.

2023 will see strengthening corporate relationships with business destination retreats, as 59% of the workforce believes to be more productive when given the opportunity to explore new places. The provision of work from anywhere has given employees the liberty to preserve vacation time and completely go off the radar. 

6. Mindful spending for traveling

Travelers will continue to prioritize the future of travel in 2023 while being wary of their travel budget in light of the global economic unrest. After two years of being trapped in a home, around 50% of travelers say that investing in a break is one of their top priorities, while 68% will continue prioritizing travel while looking for ways to save money. Travelers will leverage the numerous discounts, offers, packages (63%) and loyalty programs (60%) the tourism industry will offer.

According to research, 61% of travelers will pre-book their travel arrangements to gain a better deal, 53% will choose off-season locations, and 48% will choose one or two longer vacations rather than numerous shorter ones. Most travelers (49%) concur that they can relax their spending restrictions while on vacation. To make the most of their vacations, 43% of people have no restrictions and want to spend lavishly.



Booking.com’s extensive research for the future of travel in 2023 is commendable. Everyone around the world appreciates the transition from living confined to their rooms to go out on adventures. For all of us who desire to be outside and spend time in nature, 2023 will undoubtedly be optimistic. We hope our blog will make it easier for you to understand Booking.com’s detailed investigation. Please let us know which of the trends in tourism mentioned above you prefer the most!

More recent stories

Sep 21st, 2023
What are the advantages of changing hotel software?
Read More
Sep 14th, 2023
Event Temple and MeetingPackage Announce Latest Global Integration Partnership
Read More
Sep 13th, 2023
What is a Complete Topline Management (TLM) Solution?
Read More