Digital Marketing Specialist


About The Job:

Event Temple is seeking a Digital Marketing Specialist with minimum 2-4 years of experience to join our fast-growing team in downtown,Vancouver, BC, Canada. The core focus of this job is on lead generation.Our ideal candidate has a background generating leads and has a proven ability to hit and exceed lead generation quotas. You will be working alongside our CEO and Head Of Marketing to design, plan and implement our digital marketing strategy. You will be measured on your ability to execute our marketing strategy by achieving your daily, weekly and monthly activity targets. This position will include limited training (1 day per week maximum). You will execute our existing playbook (this includes some proven methods and tutorials and some of it is pure experimentation). We are looking for someone who can execute on our strategy (we will provide the strategy, you provide the execution) and then tweak that strategy as needed based on new data.

Our Strategy Involves:

•Content Creation

•SEO/Link Building

•Content Distribution

•Email Marketing

•Webinars/Interviews

•Partnerships

•Thought Leadership/Influencer Marketing

•Press Releases

•PPC Campaigns

About Us:

Event Temple is a high-growth technology company focussed on building software as a service that hotels and venues use to manage their group and event bookings. We have over 300 properties using our software in 14 different countries ranging from individual hotels to

management groups and entire chains. Our values are BRIGHT: Bias For Action, Respectful Disagreement, Integrity, Grit, Happiness Here and Now and Truth Seeking. Our goal is to be the worldʼs largest and most respected Hotel Sales and Catering CRM.

Required Skills And Abilities:

• Write high quality, relevant content related to hotel sales and marketing

• Reach out and build relationships with key industry partners and influencers

• Conduct live interviews and webinars

• Basic website editing (WordPress) and landing page creation (Hubspot)

• Research and journalism skills

• High level of organization

• Excellent communicator

• Build and analyze email marketing funnels

• Ability to manage outsourcers we hire for various activities (graphic design, video production, etc).

• Balance performing regular daily/weekly/monthly tasks with one-time projects and tests

•Keep clear and detailed logs of marketing experiments and results

 

Required Background:

•Content research

•Content writing

•Content creation: blog articles, e-books, white papers

•Partnership outreach and management

•Webinar Hosting/Interview Hosting

•Email marketing

•Social Media

•Experience with wordpress

• Analytical, curious personality

•Ideal Experience (Not Required, but nice to have):

•Proven ability to hit and exceed a monthly lead-generation quota

•Background working with SaaS companies

•Solid understanding of SEM, PPC, Email Marketing and Retargeting

•tactics and strategy

• Ability to perform cold outreach to websites, bloggers, partners and

•industry experts

•Background working with a team of outsourced marketing suppliers

•Experience planning trade shows and proofing/ordering show supplies

 

Software We Use:

•Instapage

• Hubspot Marketing Suite

• WordPress CMS

• Ahrefs

• Google Analytics, Adwords

• Facebook and Linkedin Retargeting

•Photoshop/InDesign

Who We Are Looking For:

• Self-starter with an entrepreneurial mind-set

•Experienced Digital Marketer proficient in hitting lead generation quotas

• Strong ability to implement and measure a comprehensive digital marketing strategy

• Positive, proactive problem solver (you must adapt to change and understand that you will be helping us to build our systems)

• You must be able to be someone we think can grow into our Head of Marketing

• Team player who enjoys the climb just as much as the view

 

What Youʼll love about us:

•Location, location, location!: Our centrally located office in downtown, Vancouver

•We got you covered: Dental, Medical and Vision benefits

•We believe in balance: 3 week vacation

•You gottaʼ have options: Stock options after 1 year

•Weʼre here for the long haul:  A chance to build something truly great

Sound like the job for you?

Got what it takes to work with us? Great! Send us a link to your resumé or portfolio to become part of our talent pool.

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